When President Obama wants to send a message to America’s 20-somethings, he often speaks through their preferred channel—online media. For example, when Mr. Obama sought to urge younger adults to sign up for health insurance under the Affordable Care Act, he sat for an interview on the cult, Internet-only talk-show parody Between Two Ferns.
A topic that has taken up a large portion of the administration’s social-media activity is, predictably, one that disproportionately affects young Americans: student-loan debt. On Tuesday, Mr. Obama will host a student-loan Q&A on the blogging site Tumblr. It’s the latest in a long line of tweets, Google hangouts, and Reddit AMAs. Here’s a brief history:
Like many politicians today, Mr. Obama has used social media primarily for their broadcasting power. In 2012, as interest rates on Stafford loans were set to double, Mr. Obama told students to tweet with the hashtag #DontDoubleMyRate in an effort to spur Congressional action. It resulted in tweets like this:
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